Supercheap Auto Website Iconography

Posted bytheparadoxstudiosPosted inGraphic Design, Illustration, Websites

Supercheap Auto Iconography

Website Icons for the Supercheap Auto Website.

Whilst working in-house for Supercheap Auto and after a year of creating assets for the SCA website, i noticed there was a problem of banner blindness when it came to the distinction between the product tiles and the category tiles on the homepage.

Whilst working in-house for Supercheap Auto and after a year of creating assets for the SCA website, i noticed there was a problem of banner blindness when it came to the distinction between the product tiles and the category tiles on the homepage.

Instead of having every banner on the website displaying a full background lifestyle image, my solution was to illustrate some original icons to navigate the categories in that space.

The SCA development team and UX team noticed a great improvement in engagement after the icons were implemented.

If you’d like to check out more of Supercheap Auto please Click Here.

Entry by Zac Davey

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Published by theparadoxstudios

I'm constantly seeking new methods and tools to expand exciting creative endevours. I have had experience with both agency and freelance contract work among a vast variety of clients, ranging from Nikon, Google, NSW Government, Krispy Kreme, Harvey Norman, Domayne, Thinkwater, LJ Hooker and many more. I am extreemly passionate for learning new skills in all things creative and solving problems from start to finish, thoroughly and methodically. Through many years working within the design industry i can confidently provide HTML/CSS, Illustration, Layout/Print, Motion Design, Animation, Photo Retouching, Logo Design and Digital Design services.

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